After 7 years of development, Santino has gradually demonstrated its position as a high-end fashion brand for men.
Building a position in the market
When it comes to high-end fashion “Made in Vietnam”, Santino is one of the choices for men. The brand leaves its mark on consumers with its unique design thinking. Each product carries a color that orients the style of a gentleman and contributes to the charisma of a mature person.
In 7 years of development, Santino has had a rapid growth rate. Currently, Santino has more than 100 showrooms and agents nationwide. Some stores are present in neighboring countries such as Singapore, Thailand, Malaysia, …
The current success of the brand creates momentum for this fashion giant to expand further. With the desire to conquer all limits and the ambition to bring Vietnamese brands to the world, founder Santino said that the brand must not only develop domestically but also expand to the international market. In 2023, Santino will expand its retail system in Asia and Europe.
Defining style and branding in the fashion industry
As the message “Leading in style” implies, Santino aims to create fashion products that are standard in design and quality, with a style specifically for men. Everyday wear with designs that help men possess an elegant, fashionable look, confident in being themselves.
Santino meets men’s needs for high-end fashion, with a variety of clothing and accessories. Satino’s signature style is to bring closeness, versatility and enough to make an impression on the wearer. Products such as jeans, khaki pants, shirts, polo shirts, etc. are all designed to be dynamic, easy to wear to work, go out, etc. Products such as suits, jackets, dress pants, etc. are created from a minimalist, luxurious and elegant design mindset for gentlemen.
Santino brand representative said that more than one million users have used and accompanied the fashion brand. This is thanks to the creative team’s strategy, focusing on young people and middle-aged gentlemen in large urban areas such as Da Nang, Hai Phong, Hanoi, Ho Chi Minh City… This is a customer group that always wants to own a neat, dynamic appearance and can break out of their own limits.
To gradually build a brand position in the fashion industry, Santino has invested in product quality, innovated design thinking for new collections, and focused on the core values that users can receive. That is, finding yourself through fashion.
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