After more than 6 years of operating in the men’s fashion market, Santino has secured a solid position for itself with its design thinking based on the balanced proportions of the male body and the desire to bring fashion to the land of art.
Santino builds a classy brand for men
Founded in 2016, the company started out as a simple office wear manufacturer. After more than 6 years of development, Santino is considered by experts to be a prominent brand in the high-end fashion industry with prices suitable for most Vietnamese consumers.
The brand has gradually affirmed its name in the Vietnamese domestic market by continuously launching collections dedicated to men. The fashion house conveys the meaning of design as creating works that bring confidence, honor the body and explore the limitless beauty of the wearer. The unique style with sophisticated lines, classic but delicately combined with modern features. Each product of Santino is welcomed by fashionistas and users and becomes a favorite brand. It can be said that it is difficult for any man to overcome the “temptation” in the classy designs of this fashion house.
The brand representative said that Santino has gradually developed in a diversified direction, from basic clothing such as shirts, trousers, jeans, vests, polos… to producing accessories such as cowhide belts, ties, men’s socks… to expand the consumer market. Up to now, the company has had more than 100 retail outlets nationwide and has continuously increased revenue by up to 200% in each operating quarter.
It can be said that Santino high-end men’s fashion has laid the foundation, an endless source of inspiration for many younger brands. Especially for men who aim for a sophisticated style, Santino still maintains its own uniqueness and class so that they can freely express their individuality.
When fashion is art
There is a view that fashion is just “ready-made” clothing, a quite practical product, so it is completely different from art. But according to founder Santino, art is beauty and fashion is something that always revolves around beauty and can create new beauty, so fashion is completely artistic.
The brand always believes that the balance in the human body is the perfect beauty to own their own fashion creations. Moreover, in each product launched, the fashion house always sends a message about discovering and decoding the limits of the wearer.
In the brand’s collections, the colors and shapes of the products are the emotions that the designer condenses during the creative process. It is also a drawing on the user’s passion and mood. Typically, the Fall Winter 2022 collection, fashion and art are intertwined through sophisticated design techniques, attention to detail and meticulousness in every seam. It is like touching every corner of the fabric, the details from the lapel, waist or shape.
As one of the outfits that clearly affirms the novelty and class in the Fall Winter 2022 collection, the vest depicts the portrait of a brave man. The sharp cut creates a sense of freedom, the meticulous seams create a luxurious design. It is undeniable that Santino has conveyed unique ideas on the male body and modern fashion. That is as impressive as any work of art.
With a design approach and thinking based on balance, Santino’s products are a harmony, a clear expression of the harmony between fashion and art. Designer Santino has succeeded in conveying the meaning of creativity and exploring the limits of the user, creating a love for more than 1 million men in the market.
Like art, the high-end men’s fashion brand Santino excels at expressing the complex inner self of men. When they want to express their individuality through youthful style clothing, when they want to possess a mature, elegant and classy image through luxurious clothing. Santino is the brand that harmonizes fashion and art, creating a favorite of men.
Source: Vietnamnet
Content Manager: Hàn Dung Dung